Jemima joined the Tragus Group as Marketing Director in February 2010 from Musgrave Retail Partners GB where as Marketing Director she was responsible for the brand development of the Budgens and Londis brands. A food retailer all of her career, prior to Musgrave, Jemima was Director of Brand for The Co-operative Group implementing the strategic brand review across its businesses; she started her career at ASDA straight from university. Jemima has worked in front line operational, senior programme delivery and change management roles across HR, Finance, IT and Marketing.